Mannheim becomes the scene of a large-scale field test of the ‘Mozart Effect’. During the 2nd Mannheimer Mozart Week in Nationaltheater Mannheim a group of artists exposes Mannheim to the music of Mozart. The artists want to find out whether the music of Mozart increases ‘the productivity and quality of life in the city’.
Earlier studies had shown results that to the music of Mozart children learn faster, cows give more milk and plants flourish. In Mannheim the tunes of Mozart ring out in the supermarket, in the swimming facility, enterprises and business.
The attempt can be observed during the Mozart Week in the entrance hall of Nationaltheater Mannheim as avideo installation. The festival-goers can buy Mozart-eggs in the foyer before the operas. “And,” a festival spokeswoman reported, “people said they definitely tasted better.”

Video and music installation in public spaces
Mannheim, 2002
‘Ideenwerk Innenstadt’ is a collaboration between:
Geza Heselman, Helle Lyshøj and Tilmann Meyer-Faje
Co-produced by: Nationaltheater Mannheim

read more about the Mozart Effect on Guardian Unlimited